2008-2011 Strategic Goals
Our Mission:
Girl Scouts build girls of courage, confidence, and character who make
the world a better place.
PLEASE NOTE: The call in number and
code have changed!
This year, Girl Scouts of the Chesapeake Bay has developed a new set of
corporate strategic goals to capitalize on the history and spirit of the Girl
Scout movement, and to provide us with a set of strong, measurable directives
for the future. We met with volunteers and teens through Fall Association
meetings, Fall School of Girl Scouts, and at teen events to solicit their
ideas.
After meeting with the groups mentioned above and most recently with the
Strategic Planning Task Group, we fine tuned our thinking for the task of
creating corporate strategic goals. This was a process that took over five
months, the result was precisely what we had hoped for- a set of strategic
goals that illustrate our commitment to all girls, and will successfully
drive Girl Scouts on the Delmarva Peninsula in the years ahead.
GSUSA
requested that we incorporate key elements in developing council goals so
Girl Scout is unified in the pursuit of national goals, and optimizing the
quality of our outcomes.
Strategic Corporate Goals for 2008-2011
- Promote a cutting edge and diversified Girl Scout program that assures
girls discover lead and provide service.
- Be recognized as the leading expert on, and advocate for girls.
- Create and deliver a Girl Scout experience that results in 17% of market
share of the 5-17 year old girl population while achieving a member
population reflective of the demographics of the Delmarva Peninsula.
- Create and deliver an adult Girl Scout experience that results in a 3%
yearly increase of troop level Girl Scouts with an emphasis on increasing
18-35 year old women.
- Increase adult generated contributions by increasing corporate and
foundation funding by 50% over the next four years, transition Capital
Campaign donors to annual campaign, implement new funding strategies and
develop ways in which adults may have a life long affiliation with Girl
Scouts.
Your Input Is Needed
The Board of Directors and staff now want your ideas and recommendations on
how volunteers and staff will implement the 2008-2011 Strategic Goals.
Download the Strategic Goals power point presentation reviewing the
Strategic Planning process and the “key insights” developed by the Strategic
Plan Task Group.
Click to download:
Strategic Goals power point
Please review the power point presentation and the “key insights” in
particular.
At the conclusion of the power point presentation are the questions we will
discuss with you.
In case you have difficulty opening the power point, the “Key Insights” are
listed below, the discussion questions are:
- What is your initial reaction to the insights?
- What aspects do you really agree with?
- What aspects push your hot buttons?
- What additional input do you want to give us to guide development of the
objectives?
“Key Insights”
- Our image needs to be “cooler.”
- There is a void for girls around leadership development.
- Today, it’s about serving niche markets. Our generalist approach may not be
effective with older girls.
- Girls and parents are achievement oriented. Want to see a direct payoff for
their efforts.
- There is tremendous academic pressure on high school girls and they need
things that differentiate them on their college applications.
- A focus on cookie sales reinforces gender stereotypes.
- People believe Girl Scouting is not as compelling as Boy Scouting. Boy
Scouts is seen as teaching leadership and building a life-long network.
- Churches are influencing parents to look for activities where the whole
family can participate.
- Lack of money may be getting in the way of some girls’ participation.
- Lack of transportation or time for transportation is getting in the way of
some girls’ participation.
- Parents work a lot and are tired.
- Parents want safe activities for their girls, run by people the can trust.
We are seeking ideas from Board members, Nominating Committee members, Teen
Girl Scouts, Volunteers, Delegates, Alternates and anyone else interested in
participating.
Here is how you can give your ideas:
Teleconferences:
Tuesday, March 27 - 6:30 pm - 7:00 pm
OR
Wednesday, March 28 - 6:30 pm – 7:00pm
Discussion can last longer if needed.
PLEASE NOTE:
THE CALL NUMBER AND CODE HAVE CHANGED.
The call in number is (888) 896-0862 pass code
8606923#
If there are no calls after fifteen minutes we will close the conference
call.
You can also email your thoughts to Sharisse Borst at
sborst@cbgsc.org.
